Photo Credit: photographer:&nbsp;@louiebanksshoots/ model:&nbsp;@blueaida/ hair:&nbsp;@ilhammestour/ for @balmainhaircouture/ make up:&nbsp;@frankieboyd/ Set design:&nbsp;@twohawksyoung/ production/post:&nbsp;@nowopentv/ stage:&nbsp;@vividkidnyc
The renowned Azza Fahmy collaborates with the luxury brand Balmain to showcase the beautiful blend of modernity and heritage. &nbsp;
This partnership celebrates Azza Fahmy's contributions to reviving and restoring the legacy of ancient Egypt, echoing the brand's primary aim of reimagining history and traditions into wearable art. Finally, Azza Fahmy is delighted to be a part of Balmain's Pre-Spring 2023 collection.
<img src="https://api.fastersmart.online/uploads/embeds/1671183329-BeFunky-collage18.jpg" alt="" width="980" height="700" />&nbsp;
Combining Fashion, Culture, and Heritage.
Partnering up with Balmain, Azza Fahmy received inspiration in the form of ancient Egypt and, through channeling new realms of creativity, created a masterpiece that pushes the boundaries of design. Fashioning a cultural yet contemporary bustier that reflects the heritage of our predecessors, Azza Fahmy is thrilled to be working with the international luxury fashion house Balmain and is eager to continue showcasing the ingenuity of Egyptian designers to the world.
Balmain returns to Egypt where Creative Director, Olivier Rousteing, takes you on a poetic, out of time, cruise on the Nile. Rousteing found inspiration in the maximalism and minimalism of the pharaonic age, complemented by intense blue scarab-like armor, reptilian details, and majestic plumage.
&nbsp;<img src="https://api.fastersmart.online/uploads/embeds/1671183309-BeFunky-collage17.jpg" alt="" width="980" height="700" />
The Inspiration Behind The Project:
Azza Fahmy fashioned a gold-plated bustier sculpted in the shape of the Eye of Horus reminiscing the golden Ptolemaic plaque and those found among the treasures of Tutankhamun.
&nbsp;The lotus element represents the sun, rebirth, and creation. Complementing the back of the bustier are the hand-pierced wings outstretched across both sides, evoking the protective wings of the goddess Nekhbet.
&nbsp;Six Shen rings complete the back of the bustier, each a symbol of eternity and protection. For the finishing touch, a chain with a scarab adorns the back of the piece, representing creation, renewal, and rebirth.
<img src="https://api.fastersmart.online/uploads/embeds/1671183255-BeFunky-collage14.jpg" alt="" width="980" height="700" />&nbsp;
Head Of Design&rsquo;s Comment On The Project:
Amina Ghali, Head of Design, expressed that "seeing the final piece gave us a sense of pride; it truly is a wonderful tribute to our ancestors."
&nbsp;<img src="https://api.fastersmart.online/uploads/embeds/1671183273-BeFunky-collage13.jpg" alt="" width="980" height="700" />
Azza Fahmy&rsquo;s Website:
<a href="https://www.azzafahmy.com/eg/">https://www.azzafahmy.com/eg/</a>
<a href="https://www.instagram.com/azzafahmy/?hl=en">@Azza Fahmy</a> <a href="https://www.instagram.com/balmain/?hl=en">@Balmain</a> <a href="https://www.instagram.com/flarepr/?hl=en">@Flarepr</a>
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